The anticipated salary range for this position is $51,000 - $80,000. Remain abreast of the overall media marketplace and what opportunities are relevant to clients.Streamlining planning process with sales team, planning team, and account managers.Review, manage and respond to RFP requests giving guidance to sales teams.
Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance.Maintain, track, and record inventory/proposals in proper tools (ie.Manage all aspects of the media plan execution, including QA of insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation.Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities where applicable.Oversee day-to-day workloads of Media Specialists and assist in their training and development.Formulate, write, and present campaign/media recommendations and proposal documents.
Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally. Ability to plan across programmatic, social, and onsite and a willingness to learn new product offerings as they are rolled out. Develops objectives, strategies, plans, and presentations. Develop effective media plans within the framework of the business rules based on industry knowledge, understanding of the advertiser’s KPIs and audience strategy, and a deep understanding of the product offerings. You will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis. You will play a leadership role on the team, reporting to the Media Senior Manager, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on a specific account. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. This is a Hybrid role, expected to be in office 3 days a week.Īs a Senior Associate Manager, Digital Media Planning, you will be responsible for the day-to-day coordination, execution, and management of media plans for a grocery retail media network. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. For more information, contact Merkle at 1-877-9-Merkle or visit We are champions for meaningful progress, and we strive to be a force for good-for our people, for our clients, for the industry and for our society. With 9,600 employees, Merkle is headquartered in Columbia, Maryland, with 50 additional offices throughout the US, EMEA, and APAC. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.
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